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Remember when Google Analytics was one screen? You opened it and knew what was happening.
GA4 changed that. It’s powerful, but simple answers now take menus, reports, and a lot of clicking. And for anyone who manages websites for clients, sharing those answers means Google account access or monthly screenshots.
We’d been working around this with our own clients for a while, so we turned the workaround into a product: ezStats Simple. It’s free.
Connect Google Analytics, pick your site, and you get a clean, one-page dashboard: traffic, conversions, where visitors come from (including AI assistants), top pages, devices, and optionally your Google Search Console search terms. Click any row to filter everything. Then share it with one link. Your client never has to log into anything.
It’s also our front door. ezStats Simple runs on the same engine as ezStats, our full analytics platform for SEO and AI visibility. If you want more, you can switch. If not, keep GA4 and use Simple as long as you like.
In this episode
0:00 Intro
0:10 Google Analytics, then vs. now
0:29 Meet ezStats Simple
0:48 Traffic chart and key metrics
1:12 Sources, devices, and Search Console
1:34 Sharing with clients and your team
1:50 Click to filter anything
2:22 Keep GA4, or switch to ezStats
2:51 Managing multiple sites
3:05 Wrap-up
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Why analytics needed to become simple again
Most business owners do not need another reporting interface to configure. They need to know how many people visited, where those visitors came from, which pages mattered, and whether that attention turned into action. Earlier analytics products made those core signals easy to see without building a custom report first.
That principle shaped ezStats: useful numbers should be understandable, shareable, and available without sending a client into a maze of menus. The goal was not to reproduce every feature in a large analytics suite. It was to restore the fast, practical view that helps someone decide what to do next.
Where ezStats goes beyond the old dashboard
The familiar dashboard is only the starting point. ezStats also brings search visibility, AI visibility, and site-health signals into the same view. It can be installed and checked through tools built for modern workflows, while the business still owns the decision about what gets measured and shared.
Read how an authorized AI agent can deploy and run ezStats, or see how the native WordPress analytics plugin brings the same approach into a site dashboard.
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Jonathan Arehart
Founder at Cavendo. In 2000, I started Cavendo building websites. Today, we build practical AI and software systems that help businesses work smarter.